The rebrand, which follows the acquisitions of Neustar and Sontiq in 2021, entails reorganizing thousands of business-to-business product lines into seven: TruAudience, TruValidate, TruVision, TruIQ, TruEmpower, TruLookup and TruContact.
Rachel Klein, vice president of global brand and marketing at TransUnion, told MediaPost that the change reflects the company’s expansion beyond credit-risk reporting to fraud, marketing, communications and other business areas.