Partnership adds cloud-based presentations to CRM and marketing automation platform.

SEAL BEACH, Calif. and MINNEAPOLIS, Minn. – OptifiNow, a provider of CRM and marketing automation solutions, announced today a partnership with cloud-based presentation platform, Digideck. The partnership enables users of OptifiNow to easily send personalized and dynamic presentations to prospects and customers.

Digideck is a powerful presentation tool that uses video, animations and dynamic personalization to communicate with prospects, customers and partners. Digideck presentations are customized on the fly to make a company’s content more relevant and effective. Every Digideck presentation is created as a micro-targeted website, providing anywhere-anytime access with detailed statistics on viewers.

“Digideck re-imagines the selling process,” says Anne McCullough VP Strategic Partnerships . “Our presentations tell a powerful story that is custom-made for each recipient. Partnering with OptifiNow made perfect sense because it enhances the existing sales technology stack with a unique and interactive way to share information. We are excited about this partnership.”

OptifiNow is a CRM and marketing automation platform designed to help salespeople generate leads and close deals more effectively. OptifiNow provides innovative tools that are effective at communicating the value of what a salesperson provides. Digideck is a perfect complement to OptifiNow because it enables salespeople to “show and tell” using an interactive online presentation that leverages CRM data to customize and personalize the content.

“We’re happy to partner with Digideck because of the synergy it adds to our platform,” said John McGee, founder and CEO of OptifiNow. “For many of our clients, presentations are vital to the sales process. Digideck modernizes the traditional slide deck by moving it to the cloud and personalizing each presentation so that it feels like a one-on-one conversation. Our partnership makes it easier for salespeople to send Digideck presentations and stand out from the crowd."