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Prioritize Video Content for Social Selling Success

It has long been documented that videos outperform static images and posts when it comes to reaching your target audience. But, now more than ever, if you want to connect with borrowers and referral sources, video content needs to be a priority in your social selling mix.

Pat SherlockWhy it matters:

  • Greater video demand: Most consumers (91%) say they want to see more online video content from brands. (Wyzowl, 2023)
  • Increased ROI: About 92% of video marketers say that they’ve gotten good ROI from video content. (Wyzowl, 2023)
  • Increased brand awareness and sales results: The majority of marketing professionals surveyed (78%) say videos help increase sales directly, while 86% noted that videos increase their website traffic. (Wyzowl, 2021)

For additional insights on why video content is king, check out this article: “Get Lucky with these 7 Social Media Tips.”

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit

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