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Tap Into Video for Powerful Prospecting Results

Video content has long dominated the social selling landscape but its popularity with consumers has grown exponentially in the last few years. Translation: LOs can’t afford to ignore this powerful medium if they want to stay top of mind in their marketplace.

Pat SherlockWhy it matters:

  • 93% of firms have acquired new customers via social media video. (Sprout Social, May 2023)
  • 87% of marketers say video marketing has helped them drive more sales. Short-form video offers marketers the highest ROI of any social media marketing strategy. (Sprout Social, May 2023)
  • 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service. (
  • Viewers retain 95% of a video message compared to only 10% read in text. (Sprout Social, 2023)

For additional insights, check out my blog post “Prioritize Video Content for Social Selling Success.”

Pat Sherlock is the founder of QFS Sales Solutions, an organization that helps organizations improve their sales talent management and performance. For more information, visit

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