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TransUnion Rebrands Data Products as Tru

TransUnion has rebranded its global data offerings under the name Tru. So reports MediaPost.

transunionThe rebrand, which follows the acquisitions of Neustar and Sontiq in 2021, entails reorganizing thousands of business-to-business product lines into seven: ​​TruAudience, TruValidate, TruVision, TruIQ, TruEmpower, TruLookup and TruContact.

Rachel Klein, vice president of global brand and marketing at TransUnion, told MediaPost that the change reflects the company’s expansion beyond credit-risk reporting to fraud, marketing, communications and other business areas.

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