Originating - The Mortgage Leader

The Rise of Digital Lending Platforms: Transforming the Mortgage Originating Process
Discover how digital lending platforms are transforming mortgage originating processes, enhancing efficiency, personalization, and compliance.

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Originating (1370)

Steps to Plan for Recruitment Success

Thursday, 03 March 2022

Originating

Written by The Mortgage Leader

All of the best recruitment ideas in the world will not help unless you have the time to implement the plan. No recruiting plan will work without successful implementation of the plan, which means finding the time to do it and making sure your time and actions are used effectively. Read more...

Ask The Expert: What to Say When a Customer Asks Whether to Lock or Float

Thursday, 03 March 2022

Originating

Written by The Mortgage Leader

Several readers have asked: Rates have been so volatile, I never know what to say when a customer asks me whether to lock or float. Read more...

Are Your LOs Neanderthals in the Selling World?

Wednesday, 02 March 2022

Originating

Written by The Mortgage Leader

In my sales training classes, I’m always surprised by how many originators don’t use social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, the real reason is often that they’re reluctant to learn something… Read more...

Do Your LOs Have What It Takes to Generate New Business?

Sunday, 27 February 2022

Originating

Written by The Mortgage Leader

Over and over again in my sales training classes, I encounter originators who do not understand their fundamental role as mortgage loan creators. Read more...

Better.com's Exec Exodus Continues Ahead of More Potential Cuts

Sunday, 27 February 2022

Originating

Written by The Mortgage Leader

Four more top executives have resigned from Better.com and the company is contemplating another round of layoffs. So reports TechCrunch. Read more...

Freddie Mac Launches Direct Deposit Income Evaluation Tool

Sunday, 27 February 2022

Originating

Written by The Mortgage Leader

Freddie Mac has unveiled an automated tool that lets mortgage lenders evaluate a prospective homebuyer’s direct deposition income. So reports RISMedia. Read more...

Layoffs Loom for Mortgage Firms as Volume Falls

Sunday, 27 February 2022

Originating

Written by The Mortgage Leader

Mortgage lenders will likely lay off thousands in the months ahead after going on a hiring spree the past two years, according to industry observers. So reports Bloomberg. Read more...

Why Borrowers Don't Give LOs Repeat Business

Friday, 18 February 2022

Originating

Written by The Mortgage Leader

Mortgage sales professionals know that capturing repeat and referral business from previous customers is essential for long-term success. When selling to former borrowers, the cost of acquisition is much lower than marketing to attract new customers. So, what does it take to keep customers coming back and referring their family and friends? Read more...