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Online Broker Morty Outlines Plans to 'Democratize' Mortgages

Online Broker Morty Outlines Plans to 'Democratize' Mortgages

Friday, 04 March 2022
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Nora Apsel, the founder and CEO of online mortgage broker Morty, has shed light on the company’s plans to “truly democratize” mortgages by providing "access to the right home-financing solution for anybody.” So reports Business Insider. Read more...
Ask The Expert: I'm New in My Market, How Should I Pursue Realtor Biz?

Ask The Expert: I'm New in My Market, How Should I Pursue Realtor Biz?

Thursday, 03 March 2022
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Mark wrote: "I'm a new LO here in the ultra-competitive southern CA market and I would like to know how I should pursue realtor business. Wouldn't they be reluctant to deal with someone new fearing that their deals will be too complicated or may even be canceled? Please respond. Thank you." Read more...
Steps to Plan for Recruitment Success

Steps to Plan for Recruitment Success

Thursday, 03 March 2022
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All of the best recruitment ideas in the world will not help unless you have the time to implement the plan. No recruiting plan will work without successful implementation of the plan, which means finding the time to do it and making sure your time and actions are used effectively. Read more...
Ask The Expert: What to Say When a Customer Asks Whether to Lock or Float

Ask The Expert: What to Say When a Customer Asks Whether to Lock or Float

Thursday, 03 March 2022
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Several readers have asked: Rates have been so volatile, I never know what to say when a customer asks me whether to lock or float. Read more...
Are Your LOs Neanderthals in the Selling World?

Are Your LOs Neanderthals in the Selling World?

Wednesday, 02 March 2022
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In my sales training classes, I’m always surprised by how many originators don’t use social media as part of their sales efforts. While some LOs prefer old-fashioned sales methods and others say their lenders prohibit them from being active on social media for business, the real reason is often that they’re reluctant to learn something… Read more...
Do Your LOs Have What It Takes to Generate New Business?

Do Your LOs Have What It Takes to Generate New Business?

Sunday, 27 February 2022
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Over and over again in my sales training classes, I encounter originators who do not understand their fundamental role as mortgage loan creators. Read more...
Better.com's Exec Exodus Continues Ahead of More Potential Cuts

Better.com's Exec Exodus Continues Ahead of More Potential Cuts

Sunday, 27 February 2022
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Four more top executives have resigned from Better.com and the company is contemplating another round of layoffs. So reports TechCrunch. Read more...
Freddie Mac Launches Direct Deposit Income Evaluation Tool

Freddie Mac Launches Direct Deposit Income Evaluation Tool

Sunday, 27 February 2022
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Freddie Mac has unveiled an automated tool that lets mortgage lenders evaluate a prospective homebuyer’s direct deposition income. So reports RISMedia. Read more...
Layoffs Loom for Mortgage Firms as Volume Falls

Layoffs Loom for Mortgage Firms as Volume Falls

Sunday, 27 February 2022
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Mortgage lenders will likely lay off thousands in the months ahead after going on a hiring spree the past two years, according to industry observers. So reports Bloomberg. Read more...
Why Borrowers Don't Give LOs Repeat Business

Why Borrowers Don't Give LOs Repeat Business

Friday, 18 February 2022
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Mortgage sales professionals know that capturing repeat and referral business from previous customers is essential for long-term success. When selling to former borrowers, the cost of acquisition is much lower than marketing to attract new customers. So, what does it take to keep customers coming back and referring their family and friends? Read more...

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