Originating

Originating (1380)

A Mentee’s Educational and Marketing Plans

The purpose of a mentorship program is to facilitate field training for new hires that are not experienced so that they will receive the support they need to transition into productive members of the sales force. A mentee will need to participate in a field training program. Read more...

What an 'Attention Economy' Means for Originators

Today, consumers have easy access to an unfathomable amount of information on every imaginable topic under the sun. Moreover, that information is being published at an astonishing rate. Consider that in 2020, YouTube users uploaded 500 hours of video every minute! Read more...

Ask The Expert: More Thoughts On When Referrals Don’t Materialize

In a previous column, I answered a question posed by Rachel from Missouri. I have some additional thoughts. Read more...

The Golden Rule Doesn't Apply in Marketing Anymore!

For years, the Golden Rule has been applied to the realm of marketing and selling. Treating people like you would like to be treated seems not only morally right but a good practice in the business world. Read more...

First American Unveils Mortgage Fraud Scoring Tool

First American’s data and analytics division has rolled out a mortgage tool it calls AppIntelligence Score, or AI Score. Read more...

Manafort Dodges Mortgage Fraud Case After Trump Pardon

The New York State Court of Appeals has declined to review a lower court’s dismissal of state mortgage fraud charges against Donald Trump’s former campaign chairman Paul Manafort after the ex-president pardoned Manafort in a connected federal case. So reports NBC News. Read more...

Assisted Living Boss Pleads Guilty in $3.6M Mortgage Scam

A Texas assisted living facility’s owner has pleaded guilty to defrauding the U.S. Department of Housing and Urban Development and will pay restitution, according to the Department of Justice. So reports McKnight’s Senior Living. Read more...

3 Simple Ways for Originators to Drive Business Growth

The housing market was on fire last year due to the historically low mortgage rates in our country. According to a recent Forbes report, experts anticipate that buyer demand will be high in 2021 too. Read more...

Ask The Expert: When Promised Referrals Don't Materialize

Rachel from Missouri asks: "I have had several meetings with real estate agents, and they all promised me business, but they never refer anyone. I am following up with them diligently by email and by phone. Do you know what could be the problem?" Read more...

Are You Rolling the Dice for Better Sales Results?

The most common selling mantras are based on the concept of “doing more.” Managers have forever emphasized that if originators simply work harder, knock on more doors or make more calls, sales success is guaranteed. While this sounds reasonable, it is not correct. It takes something else to succeed in origination. Read more...

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