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Ask Brian: How Can I Get Clients to Speak with Me When I'm Available?

Ask Brian: How Can I Get Clients to Speak with Me When I'm Available?

Friday, 05 July 2019
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Dear Brian, How can I get clients to meet or speak with me during the times I am available instead of evenings and weekends? --Tim in Oregon Read more...
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How White Lies Drive Low Retention

How White Lies Drive Low Retention

Friday, 05 July 2019
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By Pat Sherlock, Founder QFS Sales Solutions Recently, an originator asked me for advice about changing lenders, citing three issues: Read more...
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3 Twitter Secrets That Don’t Require You to Tweet

3 Twitter Secrets That Don’t Require You to Tweet

Monday, 17 June 2019
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Ben Smidt, MA, Digital Strategy Manager, MGIC Working in social media can be challenging. Staying atop new trends, features and functions in an ever-changing digital world is non-stop. This challenge only increases when working in a regulated industry, and I have found many professionals in the mortgage industry are hesitant to send tweets of their… Read more...
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“SPRAY AND PRAY” MARKETING IS DEAD

“SPRAY AND PRAY” MARKETING IS DEAD

Monday, 17 June 2019
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By Pat Sherlock, Founder QFS Sales Solutions When speaking to originators and their managers, I hear frequent complaints about how tough origination is now. Many executives lament that their usual marketing efforts aren’t working as they once did. Unfortunately, many are still using a “spray and pray” approach to marketing. This strategy involves distributing mass… Read more...
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Fannie Mae's U.S. Economic Forecast for 2019 and 2020 Downgraded as Businesses Confront Heightened Uncertainty

Fannie Mae's U.S. Economic Forecast for 2019 and 2020 Downgraded as Businesses Confront Heightened Uncertainty

Tuesday, 18 June 2019
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The Fannie Mae Economic and Strategic Research (ESR) Group downgraded its projections for full-year 2019 and 2020 U.S. economic growth to 2.1 percent and 1.5 percent, respectively, due to expected weakness in business fixed investment and softening global economic conditions. The ESR Group had previously forecast growth of 2.3 percent in 2019 and 1.8 percent… Read more...
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Homebot Aims to Bolster Prequal-to-App Pull Through with Buyer Enhancements to Its Customer Engagement Platform

Homebot Aims to Bolster Prequal-to-App Pull Through with Buyer Enhancements to Its Customer Engagement Platform

Friday, 14 June 2019
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Homebot, a customer engagement platform that delivers financial scenarios to help homeowners build wealth, today announced major enhancements to the homebuying side of its platform. The latest release inserts lenders into the market search process by integrating prompts for buyers to obtain a prequal or preapproval, lock a rate, and inquire about down payment with… Read more...
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Bill Bodnar of MMG: Should Be Floating Clients Into the Fed Meeting Next Week

Bill Bodnar of MMG: Should Be Floating Clients Into the Fed Meeting Next Week

Thursday, 13 June 2019
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https://youtu.be/kEt1PlCLYtg   Read more...
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Dear Brian: I Should Still Use Traditional Mail?

Dear Brian: I Should Still Use Traditional Mail?

Thursday, 13 June 2019
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Dear Brian, I love your articles in the Mortgage Leader but I am a bit confused. Everyone continues to tell me that I need to be generating deals from social media and other online methods. But you continue to advocate mailing to people and I am wondering why since it seems to be more expensive… Read more...
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Survey Reveals That Consumer Knowledge about Credit Scores Has Steadily Declined over the Past Eight Years

Survey Reveals That Consumer Knowledge about Credit Scores Has Steadily Declined over the Past Eight Years

Wednesday, 12 June 2019
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The ninth annual credit score survey, released today by the Consumer Federation of America (CFA) and VantageScore Solutions, LLC, shows that consumer knowledge about credit scores is at the lowest level in the past eight years. On most knowledge questions (as the enclosed table and charts show), correct scores declined by more than ten percentage… Read more...
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Statewide Closing Costs Avg Between .88% and 4.95% of Sales Price

Statewide Closing Costs Avg Between .88% and 4.95% of Sales Price

Tuesday, 11 June 2019
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SAN DIEGO--(BUSINESS WIRE)--ClosingCorp, a leading provider of residential real estate closing cost data and technology for the mortgage and real estate services industries, today released its most recent closing cost data, which showed that in 2018 national average closing costs for a single-family property were $5,779 including taxes, and $3,344 excluding taxes. ClosingCorp cost calculations… Read more...
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