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Podcast: Insellerate’s Calla Casanova Talks 'Customers for Life'

Podcast: Insellerate’s Calla Casanova Talks 'Customers for Life'

Friday, 03 December 2021
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With interest rates widely predicted to increase and mortgage volumes to decline in 2022, Insellerate product marketing executive Calla Casanova breaks down the importance to lenders of creating “customers for life.” Read more...
Better.com Cuts Loose 900 Workers on Day After Cash Infusion

Better.com Cuts Loose 900 Workers on Day After Cash Infusion

Friday, 03 December 2021
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Online mortgage lender Better.com has confirmed that it is laying off 9% of its 10,000-employee staff, or roughly 900 people, one day after announcing a fresh capital infusion. So reports TechCrunch. Read more...
Ex-Mortgage Exec Heading to Jail, Ordered to Pay $52M for Fraud

Ex-Mortgage Exec Heading to Jail, Ordered to Pay $52M for Fraud

Friday, 03 December 2021
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A federal court has sentenced the former head of an Oklahoma City-based mortgage company to serve more than eight years in prison and pay $51.8 million in restitution for defrauding homeowners, banks and Fannie Mae. So reports local KFOR. Read more...
Ask The Expert: More Thoughts On Building a Social Media Presence

Ask The Expert: More Thoughts On Building a Social Media Presence

Friday, 03 December 2021
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I previously answered a question about maintaining an effective social media presence from Hank from Kentucky. Here are some additional thoughts. Read more...
Ask The Expert: How Can I Use Social Media Effectively Without a Big Time Commitment?

Ask The Expert: How Can I Use Social Media Effectively Without a Big Time Commitment?

Friday, 03 December 2021
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Hank from Kentucky wrote: "I want to get involved in social media, but I don't know where to start. I have Facebook and LinkedIn pages, but I don't know what to do with them. Right now they are pretty much idle. I really don't have a lot of time to devote to the project, but… Read more...
Are You Overtalking with Prospective Clients?

Are You Overtalking with Prospective Clients?

Thursday, 02 December 2021
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All sales professionals know that their main objective is to persuade potential buyers to select them over their competitors. In mortgage banking, this is a monumental challenge considering the vast number of originators chasing after a finite group of prospects. Read more...
What Can LOs Learn from Tom Brady?

What Can LOs Learn from Tom Brady?

Sunday, 28 November 2021
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As an avid football fan, I am amazed at Tom Brady’s incredible performance week after week in a sport where the average career for most professional players is just 2.5 years (Chron.com). Read more...
Ask The Expert: Is a Marketing Firm a Good Way to Engage Previous Customers?

Ask The Expert: Is a Marketing Firm a Good Way to Engage Previous Customers?

Sunday, 28 November 2021
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Rose Marie from North Carolina writes: "I have not done a good job of keeping up with previous customers. I am about to contract with a marketing company which has a retention program. Does that sound like a good idea?" Read more...
Digital Mortgage Platform SimpleNexus Sold for $1.2B

Digital Mortgage Platform SimpleNexus Sold for $1.2B

Sunday, 28 November 2021
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SimpleNexus, a tech startup offering a digital mortgage platform for loan officers, borrowers and real estate agents, has inked a sale worth $1.2 billion to cloud banking solutions developer nCino. So reports WilmingtonBiz. Read more...
Tech Startup FairPlay Raises $4.5M to Fight Bias with Artificial Intelligence

Tech Startup FairPlay Raises $4.5M to Fight Bias with Artificial Intelligence

Sunday, 28 November 2021
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FairPlay, which says it uses artificial intelligence to help lenders cut bias out of the application process, has cinched $4.5 million in seed funding. So reports Inman. Read more...

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